12 Feb 2020: Visit Cork, the official tourism body in Cork, has announced ambitious plans to increase the number of overseas visitors to the Cork region by a further 8-10% per annum at their tourism Industry Day on the 12th February at Radisson Blu Hotel & Spa, Little Island. More than 200 people working in the tourism and hospitality industry in Cork attended the event, which gave an overview of Visit Cork’s achievements to date and announced future plans for the promotion of Cork for leisure tourism (Pure Cork) and business tourism. Seamus Heaney, Head of Visit Cork, revealed that significant international marketing and engagement campaigns are about to commence for Pure Cork in the UK, France and the Netherlands. These will be run in collaboration with Tourism Ireland, Cork Airport, and the
The French tourism market is the 4th largest market to Ireland, after the UK, US and Germany, generating 5.4 million bed nights with a 10.2 night average length of stay. This follows on from a successful targeted campaign that took place in the US late last year,
in association with Fáilte Ireland and a US Tour Operator, that focused on winning businesses in the shoulder season from October to March. It has already driven an additional
He also encouraged businesses to submit offers to ‘Green is the New Black’, a new tourism Ireland initiative for St Patrick’s Day.
Sustainability was a key theme on the day. Visit Cork is now ranked on the Global Destination Sustainability Index and stressed that sustainability it is paramount to everything that tourism businesses do going forward. Meanwhile, Sam Johnston Manager of the Regional Convention Bureau of Ireland, said,
Cork Convention Bureau announced a new collaborative event called ‘A Tale of 3 Cities’, which will see Cork, Dublin and Belfast work together to pitch for overseas MICE (Meetings, Incentive, Corporate and Events) business in the Netherlands.
Summing up the value of tourism to the Cork economy, Seamus Heaney said, “One in ten jobs are currently in the tourism and hospitality sector, and 22 cents from every euro that a tourist spends goes back into the exchequer. Tourism supports 22,500 jobs in Cork, with almost 1000 tourism businesses, festivals and events currently listed on the
Pure Cork Website the official City and County tourism website.
“Pure Cork is a hinge between the two main tourism propositions of Ireland’s Ancient East and the Wild Atlantic Way, so we encourage all businesses to upload their listings to our website purecork.ie so we can help to promote you nationally and internationally.” Also commenting, Ger O Mahoney, Chair of Visit Cork, said, “Visit Cork aims to drive tourism by 8-10% per year and we are working with the Irish Hotels Federation Cork branch to secure a dedicated fund for Cork marketing to drive growth.”
Cork Convention Bureau has brought over 70,000 international delegates to the region, generating over €100m in revenues since 2010. Event partners Fáilte Ireland unveiled their €6 million ‘Keep Discovering’ campaign, which aims to grow the domestic tourism market by reminding people of all there is to discover across Ireland.
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